The SMART objectives - 1344 Words

3.1 SMART objectives SMART objectives are a great tool to help the company keep the directions of its goals. They manage five key elements to achieve an effective goal setting. SMART stands for: †¢ Specific †¢ Measurable †¢ Attainable †¢ Relevant †¢ Time bound SMART objectives needs to follow the same direction of Nike in general terms, as NIKExperience will be a diversification of the brand. Thus, NIKExperience objectives need to work along with the vision and mission statements of the project. 6 months objectives 1 year objectives - Increase NIKExperience brand awareness through press mentions, PR activities and social media. Brand awareness needs to be increased in different European countries. (France, Germany and UK mainly, as Spain gets the most part of its tourists from these countries) - Strong presence in media with an increase of 35% (both Nike official media, and non official) - Increase of social media followers such as Facebook likes, re-twits, Instagram likes, etc. (At least 500.000 of each one) - International brand awareness both in Europe and other territories such US or Asia. - Develop a strong marketing campaign mainly focused in Barcelona. - Create an exciting and efficient service experience. - Develop a strong digital marketing campaign through Nike website as well as other platforms such Barcelona Growth in order to reach customers from other countries. - Raise brand loyalty in terms of locals in Barcelona who join NIKExperience as their mainShow MoreRelatedSmart Objectives893 Words   |  4 PagesSMART Objectives The establishment of all objectives should be created using the S.M.A.R.T. philosophy. What do we mean by S.M.A.R.T. objective? 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